Thursday, 16 September 2021

Embed Facebook Feed on Website - A Lucrative Marketing Strategy

If you have a business and want to market your products or brand it, then you cannot ignore Facebook. With over 1.82 billion daily active users, it provides a great opportunity for the business to establish its recognition in front of a huge audience.

And that is the reason why 200 million businesses are already using Facebook’s free services. Facebook provides great help to businesses by providing various features to market their brand. And one such feature is Facebook Ads. Facebook Ads offers significant boosts to businesses, but it is somewhat expensive. Hence, marketers are always keen to find some budget-friendly marketing strategies that involve Facebook. 

While many businesses often restrict themselves by using Facebook within its boundaries.Some businesses utilize the platform to a great extent by opting to embed Facebook feed on the website using Facebook widget. So if you are still confused and finding it difficult to decide whether or not to opt for this strategy, then this blog is just for you.

In this blog, we are listing some of the benefits of embedding Facebook feeds; these points might convince you to adopt this strategy. 

But before getting into the core, let us understand how you can embed Facebook feed on the website.

Simple Ways to Embed Facebook Feed on the Website

Embedding Facebook feed might sound like a complex process, but you can easily achieve this feat by following ways:

1. Using Social Media Aggregators

Social media aggregators are amazing tools that help users collect and display social media feeds from various social media platforms. These tools provide a dedicated Facebook widget that helps users collect Facebook feeds and display them on the website. These tools are easily available on the internet, you simply install them, and even if you are from a non-technical background, you can still use these tools like a pro. Some of the best social media aggregators are - Tagembed, Elfsight, and Curator.

Besides helping in embedding, the tools also provide various features such as customization, moderation, and more that add great significance to this strategy.

2. Using WordPress Plugins 

According to Techjury, over 455 million sites use WordPress, and if your website is one of them, then WordPress provide you with a great facility as it offers you various WordPress plugins that amplify the visuals of your website and add functionality. 

To embed Facebook feed on the WordPress website, you can use Social Media Feed Plugins for WordPress that help you gather Facebook feeds from your desired source and display them on your website without any hassle. Like the tools mentioned above, plugins also provide you with the features to customize the Facebook widget to charm your website. With the moderation feature, you can remove all unwanted and irrelevant content from the website to maintain its quality.

3. Using Facebook Posts

Facebook also provides you the option to embed the post on different platforms by providing the embedding code of each post. To embed them on your website, you need to copy the code and paste it on the backend of your website.

But it has some limitations like - you cannot customize the post as per your need, and if you are looking to embed multiple posts, you have to go through the whole process all over again. Hence, we suggest you use social media aggregators for a smooth embedding process, or if you are using the WordPress website, consider using the WordPress plugin.

So, now as you know the various ways to embed Facebook feed on the website, here are some major benefits that you can enjoy.

Advantages of Embedding Facebook Feed Widget on Website:

In this digital world, websites stand as the representative of a brand, and hence we will be listing some of the great benefits of the Facebook widget in this aspect of the website. So let’s dive into it.

1. Enhances the appeal of the website

While people are making a huge shift towards online shopping, it has become important for businesses to amplify the charm of their websites. It creates a great impression on the visitors because a good impression can help attain sales.

Facebook allows users to post their content using various mediums, so by embedding them on your website, you can add a great vibrancy and make the website more lively. These elements can help you get an edge over your competitors and attract more people to your website.

2. Increases website traffic

After making a business website, you first want to attract as many people as possible. By embedding Facebook feed on your website, you provide a great significance to your website, eventually enhancing your visitors’ browsing experience. And as it enhances the browsing experience, more visitors would like to visit the website and hence can increase the website traffic.

3. Creates visitor engagement

Facebook users are creative and provide amazing content on the platform. It keeps the viewers hooked for hours on the website, and you can bring the same magic to your website by embedding Facebook feeds. The entertaining content from the website will keep your visitors engaged and if you are using posts related to your business, then it also creates awareness about your products and educates them about them.

4. Boosts user-generated content

People feel valued when a brand features their content on the website and hence it also encourages other users as well to post content related to your business, providing a boost to the UGC related to your business. 

5. Provides social proof

You can showcase social proofs that you gather from the platform and display them to your visitors to win their trust. And as we all know, trust is the foundation for any business-customer relationship. 

Summing It Up

Facebook Widgets are a great tool that you must include in your marketing plans. The widget displays the Facebook feed on the website without any hassle. Moreover, the strategy to embed Facebook feed on the website is a great way to extract benefits from the platform. Social media aggregators and Facebook feed WordPress plugins makes your process easy and provides various features to make this strategy more worthy.

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